Ray White Drummoyne director Chris Wilkins is expecting fast and furious bidding when he takes the 53 Dening Street home to auction this Saturday.
When Chris Wilkins first listed the property for auction, he knew it deserved a worldwide pool of potential buyers. So he took out an advertisement in the New York Times Asia edition, which garnered strong inquiry from Singapore and Hong Kong, over 18,000 online views, and more than 135 groups through for an inspection.
A firm believer in the power of tapping into the expat market, Mr Wilkins has observed their (expats) wealth spreading beyond the traditional trophy homes of Sydney’s Eastern Suburbs and Lower North Shore to premium properties in suburbs like the Inner West.
He says it's dangerous to only focus on local buyers at a time when cross-border activity is strong.
Source: Ray White Drummoyne
"There is everything to be gained from tapping into these markets by utilising publications like the New York Times. Particularly with a property with such a unique feature as a nine-hole putting green, we put ourselves in the shoes of a potential buyer and wondered who this might be attractive to, and the opportunity to showcase it beyond Australia was very compelling,” Mr Wilkins told WILLIAMS MEDIA.
Mr Wilkins says the combination of a weaker Aussie dollar and a cooling of the property market offers up interesting potential to foreign investors and expats.
"International buyers considering Sydney property now have a more attractive set of circumstances on their hands. With the steam coming out of the market, particularly at the prestige end of the spectrum, it effectively doubles down on their potential to buy well," he told WILLIAMS MEDIA.
“I have recently been working with two expats - one residing in Singapore, arguably our largest expat market, and the other in New York - with budgets of AUD $3.5 million and AUD $5 million respectively.
"With both buyers being remunerated in US dollars, their spending power has increased some 20 per cent. Coupled with Sydney’s property market coming off some 10 per cent, they are all of a sudden staring at a possible $500,000 - $1 million more to spend. Some might say it’s as good as watching your Lotto numbers come up!” Mr Wilkins said.
Mr Wilkins expects to generate plenty of excitement when he takes the property to auction on Saturday.
"Just look at the property, it’s amazing,” Mr Wilkins said.
“It’s a combination of the location with the northerly aspect and the home is only seven years old. We’ve had buyers fly in from Singapore.”
Spread over three levels, this four-bedroom home has its own custom-built golf course (as you do!), as well as a heated swimming pool and spa with jets, and an entertaining zone with an outdoor kitchen.
Architect Richard Archer from Archer Designs undertook the major renovation to the existing property.
"My aim was to create an international style, creating a world of glamour and style in Drummoyne. The property is now barely recognisable," Mr Archer told WILLIAMS MEDIA.
The auction for 53 Dening Street, Drummoyne will be held onsite on Saturday 24th November at 11 am, with a price guide of $4.5 million. For more information, contact listing agent Chris Wilkins via the contact details below.
View 53 Dening Street, Drummoyne on Luxury List.
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