Developed in collaboration with tech giants Google, Facebook and digital agency Kuwee, the new LJ Hooker digital marketing program aims to connect its Australian network of 550 offices with potential local sellers the same way social media keeps people connected.

Called One Click Away, the strategy includes online awareness, a customised appraisal page, targeted online ads and increased web traffic for every LJ Hooker office. The LJ Hooker appraisal pages were developed in conjunction with the designer of the iconic Apple logo, Rob Janoff, who doesn't usually work with many companies and chooses his clients very carefully.  The appraisal pages qualify customers, channel their interest and capture the right information for offices and agents. During the One Click Away pilot program, which ran from January to March this year, LJ Hooker’s online ads reached more than eight million people who were interested in selling a property and created over $500m in appraisal meetings across the country.

Marcus Freeman, Head of Digital at LJ Hooker, said that research shows a significant 88 per cent of people go online to search for the best real estate agent to sell their home. “This means that we need to make sure that we are easily found when people are looking to sell, then ensuring we provide an unrivalled customer experience right from that first click,” he said. “Digital marketing is a highly specialised area. Our offices and agents are focused on what they do best, listing and selling real estate. They don’t want the complexities of having to formulate these digital strategies on top of that.

The program includes complete management and ad placement of key ‘selling’ words within Google, carefully positioned Facebook ads targeted at their local areas, remarketing to visitors who viewed their appraisal page and integrated reporting displaying how many people in their suburb saw their ad, clicked on their ad and requested an appraisal. Because agents are constantly on the road, leads and reports are sent directly to their phone, tablet, desktop or even their Apple or android watch, said Freeman.

Innovation is at the core of LJ Hooker, said the firm's CEO Grant Harrod. “It’s partnerships with the likes of Google and Facebook that we forge that seamlessly brings big business to the table for the benefit of our franchise owners," said Harrod. “Apple is the arguably world’s best experience brand. We’re committed to reshaping the real estate industry and it’s programs like One Click Away that will see LJ Hooker and our network of offices shaping up to become Australia’s best experience brand.”