Rolls Royce Young Designer Short List Announced
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Jul 10, 2020
Rolls Royce Young Designer Short List Announced
Rolls-Royce Motor Cars reveals shortlist of its Young Designer Competition, which attracted more than 5,000 entries from children aged 16 and under in more than 80 countries around the world.
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Rolls Royce Motor Cars'Nurture Nature' by Megan age 8
In response to Covid-19 measures being adopted around the world, Rolls-Royce Motor Cars called upon aspiring house-bound designers to design their dream Rolls-Royce of the future.
The competition aimed to stimulate design talent, inspire greatness and provide a welcome distraction for children living under Covid-19 self-isolation and social-distancing restrictions. Contestants were asked to design their dream Rolls-Royce of the future, incorporating bespoke features and capabilities they could conjure from their imagination. Aspiring designers were encouraged to draw on their own creativity and desires to imagine the design of their very own super-luxury car.
Image: 'Inspired by discovery of Ice Age mammoth carcass - designed in steampunk style as a metal elephant'. Source: Rolls Royce Motor Cars
Launched in early April, the competition proved so popular that the original mid-May deadline for submissions was extended by two weeks. When entries finally closed on 2 June 2020, more than 5,000 illustrations had been received from aspiring young designers in over 80 countries.
From these entries, the Rolls-Royce Design team has selected shortlisted entries, which are available to view in a special online viewing room. The overall winner will be announced in mid-July.
Image: 'The Capsule 2020 - Powered by pollution and Coronavirus' Source: Rolls-Royce Motor Cars
Gavin Hartley, Head of Bespoke Design, Rolls-Royce Motor Cars, who will be selecting the winners together with members of his team, said, “We’ve been absolutely overwhelmed by the international response to our Young Designer Competition. And it’s not just the number of entries that has impressed us - the quality of the children’s designs is staggering, showing incredible imagination, creativity and flair. We wanted to give children the chance to let their imagination flow freely – it’s clearly struck a chord. They’ve responded magnificently – and given us an extremely difficult task in selecting our shortlist and winner!”
Image: 'Go green with a non-petrol car and save the world' Source: Rolls-Royce Motor Cars
He added, “Rolls-Royce encourages and enables the pursuit of dreams. As well as giving children a way to express their visions, this competition has really inspired us as a design team. It’s reminded us of the sheer power of the human imagination, and challenges us to bring that sense of scale, possibility and greatness to making our customers’ dreams a reality.”
Image: 'Uni' by Lucie age 5 Source: Rolls Royce Motor Cars
The marque’s designers are now judging all entries to select an overall winner who will receive a rendered illustration of their design – a true once-in-a-lifetime, money-can’t-buy prize.
The shortlisted entries can be viewed at: https://rolls-royceyoungdesignercompetition.com/
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Aspiring house-bound designers invited to design dream Rolls-Royce
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