Although your resume is important, your cover letter will either make or break your application, so its important to write a good one. Before you even land an interview, you have to impress the recruiter or hiring manager, so perfecting your cover letter is crucial to earning a face-to-face meet. 

Follow these tips from two real estate recruiters to craft the perfect cover letter. 

Tweak your tone for every company

Although its easier, you should never mass send a bunch of generic cover letters. Recruiters can spot these a mile off. Cover letters should always be tailored to the company and position you're applying for. 

Avoid using the dreaded 'Dear Sir or Madam' whenever possible. Do your research and find out who the hiring manager is and address your cover letter specifically to them. While this isn't always possible, doing so will set you apart. Only use a generic salutation as a last resort - even addressing your cover letter to the team at the company is better than a vague 'To whom this may concern'. 

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"I guess its hard to put together a new cover letter every single time you apply for a job, but a real lack of attention to detail makes recruiters think, well if we're going to be trusting them to get a contract right, or to write copies for a property, or to get a lease agreement right and they haven't paid attention to basic details, then it does raise concern," Carlie Barnett from Resolver Recruitment told WILLIAMS MEDIA. 

"Often people will send through a generic cover letter that they've used for heaps of different jobs and they might even make reference to another job or company in the letter they've previously sent," she said.

Keep it concise and error free

It goes without saying, but your cover letter should be completely error free. Be sure to repeatedly edit your cover letter and always have at least one fresh pair of eyes proofread it before sending it off. 

"Your cover letter should always be gramatically correct and obviously have no spelling errors. So many people don't double check it and just send it through full of errors," Carlie said.

Carlie says employers, particularly in the property industry, give a lot of weight to a prospective employees communication skills.

"The main judgement is around their grammar, their writing skills and how well they can put something together and communicate because communication is really important in the property industry. Its probably more judged around that and their attention to detail more than the contents of the cover letter itself," she said.

Make a strong case

This is something you can't include in your resume, so be sure to make a strong case for why you're the right person for the job and why they should hire you - but keep it short and sweet. 

"Don't write something long-winded. Keep it concise, to the point and easy to read. Something that is interesting and sells their skills against the specific role they're applying for - one or two points is plenty," Carlie said.

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Sharon Bennie from Specialist Property Recruitment told WILLIAMS MEDIA that candidates should always aim to stand out from everyone else. 

"When recruiting for marketing managers or creatives - especially graphic designers - cover letters tend to have artistic flair," she said.

"For all other cover letters it will depend on the criteria or what the employer is seeking. If its a sales or BDM role, you could list major achievements like annual GCI, total properties sold, days on market or awards won.

"Recruiters are looking for someone who ticks all the boxes. There may be a list of five 'must haves' such as experience in x, a current Certificate of Registration and the list goes on. 

"Apart from showing some personality, your cover letter should be well laid out and easy to distinguish you as someone they should call in for an interview," she said.

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Why real estate is a good industry for women

The top 10 questions recruiters ask when interviewing real estate agents