The Australian real estate publisher, SCHWARTZWILLIAMS, and Fast Train, the company behind successful inbound tourism site Tokyo Cheapo, have launched a new web site aimed at demystifying the Tokyo real estate market for foreign buyers and investors.

The new site will be called REthink Tokyo, and will feature practical guides to buying, investing and managing property in and around Tokyo.

“With the Olympics in two and half years and the inbound tourism boom, we’ve seen a growing interest, with investors looking for opportunities to purchase income-generating real estate in Japan,” said SCHWARTZWILLIAMS co-founder and co-chairman, Mark Williams.

The growing popularity of Japan's ski fields, and the upcoming World Cup, have also driven interest in Japanese real estate.

Fast Train Limited CTO and co-founder Greg Lane said, “We plan to apply the same well-researched, straightforward, down-to-earth style of presenting information that has worked so well for us with Tokyo Cheapo."

REthink Tokyo is "a site about real estate for normal people,” said Lane.

“While we have the Tokyo-specific knowledge, SCHWARTZWILLIAMS brings the real estate domain expertise and their extensive contacts to the table,” he added.

“As with tourism, there are many potential language and cultural pitfalls with purchasing property as well as issues with regulation and financing,” explains Fast Train CEO Chris Kirkland.

“Lifting the veil and trying to present practical information about the Japan market is one of our major goals," he said.

Fast Train Limited operates a number of tourism-related web sites and has a combined 500,000 visitors monthly.

SCHWARTZWILLIAMS runs real estate portals throughout the Asia Pacific and Middle East regions, including The Real Estate Conversation, Luxury List, RETalk Asia, RETalk MENA, and The Home Page.