Helen Li learnt about property working in her father's property development business. Now CEO of Landence Group, and embarking on her first Australian project, Li answered SCHWARTZWILLIAMS' questions about her life in Melbourne, and why she's not worried about an oversupply of new apartments.
How did you get into property? Have you always worked in the industry, or did you do something different previously?
I was exposed to the property development industry from an early age as my father was a developer and has always influenced my thinking.
After I graduated from university, I spent a couple years working for my father’s company. I learned a lot during this time and had lots of different experiences, which have been an asset to me.
My husband is also a very experienced developer. He has done quite a few developments around Melbourne.
You’re the CEO of Landence Group which has developed large residential properties in China. What drew the company to developing in Australia?
I studied in Melbourne for 11 years and my family is in Melbourne. I love Melbourne because of the culture and the marriage of heritage and modern streetscapes. As developer, we always develop from familiar locations, that is why we started our first development in Melbourne.
What do you personally like most about Australia?
The relaxed lifestyle, and the great coffee and brunch culture, especially in Melbourne.
Landence Group has recently launched The Evermore in Melbourne. Have sales been affected by concerns about oversupply or slower demand from offshore?
If I was developing in Docklands or the CBD, I would perhaps be concerned about oversupply. The Evermore is located in the junction of Southbank, South Melbourne and St Kilda Rd, which is the prime location in Melbourne, this is one of the most liveable locations in the most liveable city, so I am not too concerned about oversupply.
Not to mention Melbourne is playing an increasingly important role on the world stage. And the population growth in Melbourne is faster than ever. I believe the so-called oversupply in certain areas is only for temporary period. The market will adjust itself after a short period.
Where do you live now?
Kew. This is another reason I love Melbourne, it has many education resources including private schools and universities, it keeps attracting locals and migrants into prime locations like Kew and The Evermore.
Where would you live if you could live anywhere in the world?
Melbourne is my top choice. If not here, I would choose to live at my hometown in China as it has beautiful attractions and a great history. People are nice, and of course the food there is amazing.
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