On Thursday morning, Stockland CEO Mark Steinert was reported as saying he supported a possible "curb" on negative gearing, but the claims were quickly followed up with a statement to the Prime Minister's office abandoning the claims.
The series of events shows just what a hot topic housing affordability and, in particular negative gearing, has become on the Australian political scene.
On Thursday morning, The Australian Financial Review reported that Steinert said, "some type of sensible and fair cap on negative gearing isn't unreasonable".
"It could be a dollar-value limit on deductions, or the number of properties that can be negatively geared," he was reported as saying.
But later that day The Australian Financial Review published reports that Steinert wrote to Malcolm Turnbull's office saying "wholesale changes to negative gearing at this time, have the potential to lead to a recession".
Also on Thursday, founder of Aussie Home Loans John Symond told the Australian Financial Review that changes to negative gearing could be made "in an orderly way."
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