The campaign for an extraordinary $18 million residence at the top of Melbourne's renowned Prima Pearl Tower is being sprearheaded with the film, photography, words and website of local firm, Goldeneye Media. The campaign will be mirrored in China.
The current owners, Walter and Nina Ripani, who founded leading shoe manufacturers Neet Feet, bought the unfinished half-floor shell on level 63 around five years ago and spent three years creating an extraordinary 'sky residence'.
It was a labour of love for Nina, who worked with a team of Melbourne designers to oversee the conversion of the raw space into a deeply bespoke, luxury experience.
Nina said the moment they stepped through the door of the empty shell and looked out through the four-metre high windows, she knew she wanted to buy the property.
"You actually feel like you are a piece of the sky," said Nina.
While the four-metre ceilings are certainly have a 'wow factor', they also gave Walter and Nina some heartache. Nearly all of the fittings and fixtures had to be made and assembled on site.
"When you are designing doors and cabinetry on that scale, it can't be popped in the service lift and brought up," explained Nina.
The residence features an extraordinary array of finishes sourced from around the globe; a mixture of timbers, marble, zinc, leather, and Poliform cabinetry.
There are four bedrooms and four bathrooms, with one a fully self-contained space with separate entrance ideal. The main bedroom suite is described as a 'curation of pure desire' and features an adjoining marble bathroom.
The main bedroom and main living area feature gas flame firepits, which add additional drama when lit at night against the sparking city backdrop.
"I would have to rate the experience of sitting there with the flames flickering and one of Melbourne's spectacular fireworks display happening right outside our window as something that never ceases to give us a thrill," said Nina, naming her favourite aspect of the apartment.
The 530sqm residence comprises two spectacular separate living areas, offering contrasting designs and outlooks.
A cellar made of leather, zinc, glass and timber, and the apartment includes a fully equipped study.
The residence is one of a few on Prima's upper levels that have access to a private sky lounge, which includes entertaining, dining, and business facilities, as well as a pool, spa and gym.
The couple are selling because Nina says she's ready for her next design project, and she says there's a good chance they'll opt for another high-level residence.
"This has been such a challenge and yet such a success that I want to do it again."
The Ripani residence is being offered for private sale through Nicole Gleeson of Kay & Burton Real Estate.
To see more visit www.prima63.com.
Goldeneye Media film leads campaign for 'Texas royalty' site
Aussie firm, Goldeneye, tells the story of Apple co-founder's much-loved estate
Local filmmakers take animal-friendly estate to global audience